"Woman And Business. From Gender Equality To Psychological
Grounds Of Success", V.Bondarovska. . This brochure was
published with support of the PAUSI, 2001
How often we do not believe in ourselves, stop ourselves
on the way to success!
We are used to the fact that we can't change anything, that somebody
is responsible for our welfare, for solving important for us problems.
We are used to the fact that women do all the routine work - starting
from the household duties and upbringing children to a difficult
agricultural work, industrial work, work at school, at the hospital,
at the construction bureau. And we are used to the fact that men
usually the ones who are making decisions and occupying significant
The problem of gender equality in the context of success and business
are discussed in the brochure. There are materials on what one should
know about a modern person and its psychological peculiarities in
order to succeed in the market economy, to manage own business.
The brochure tells about the art of leadership as a supporting strategy;
about organizational business environment and psychological traps
of decision making; about the psychological technologies of advertising.
It turns out that knowing some psychological technologies and techniques,
realizing gender equality, getting rid of the inferiority complex,
taking responsibility can effectively support us on the way of creating
and managing own business.
"Image… Finding Yourself", I. Didkovska, N.
Shyshlova. This brochure was published with support of the PAUSI,
In a popular form this brochure tells the reader how
the image of a business woman is being formed and what it is composed
of. You will receive information on how to manage the impressions
you make on others and how to express oneself through clothes and